The Psychology of Quality and More

Vampires, Victims and Value

~ David Straker ~

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3. The Dynamics of Value Received

It is instructive to watch the story play out as the Vampires are allowed to continue their feeding frenzy. Because the real story is in the value received by your higher-value customers.

Your Darlings, receiving less and less value, simply become Victims. And your Victims, already getting less than they deserve start to wake up and either quietly exit stage left or fall into the righteous indignity of betrayal (see ‘The Hysteresis of Betrayal’) and volubly demand their just reparations join the throngs of the Vampires.
Notice the fallout in the high ‘value to us’ categories. The bottom-weighted spiral can eventually kill a once-sound business.

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