Bibliography
The Tao of Branding by David Straker
-- Part 5
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Be - Sense
- Harmonise - Lead
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Alexander, Christopher (1979), A Timeless Way of Building, New York:
Oxford University Press
Alexander caused a storm in the architectural world with his pattern
language and sensory approach to creating buildings and towns that ‘feel
right’. He could have called it ‘The Tao of Building’.
Collins, Jim (2001). Good to Great, London: Random House Books
A serious study of companies that took of and sustained growth through
the auspices of quiet leaders whose quiet confidence swept all up with and
before them.
Csikszentmihalyi, Mihalyi, Flow: The Psychology of Optimal Experience
Discusses a longitudinal study that shows how happiness comes from the
ability to let go of the self and enter the state of ‘flow’.
Freiberg, Kevin and Freiberg, Jackie (1996), Nuts!, New York: Broadway
Books
The crazy-but-true story of how SouthWest Airlines beat the big guys and
became the B-school darling by having fun and truly being the best.
Handy, Charles (1981), Understanding Organizations (second edition),
Harmonsworth, England: Penguin Books
A dance across some of the classic organizational theories from the wise
and grand old man of British management.
Hoff, Benjamin (1982). The Tao of Pooh, London: Methuen
Written in a very Pooh style, Hoff shows how Milne created a character
that was the very essence of being. Pooh is one of Disney’s enduring
animation brands that succeeds much because of this compelling being.
Jung, Carl (ed). (1964). Man and his Symbols, London: Aldus Books
Created near the end of his life, this is a collection of essays from the
philosopher/doctor that highlight the deep symbolism in which we live.
Korzybski, Alfred (1933). Science and Sanity: An Introduction to
Non-Aristotelian Systems and General Semantics, New Jersey: Institute of
General Semantics
A deep and wide-ranging work from the famous Count, it includes the
famous observations that the map of reality we keep in our heads is not the
same as the external territory it represents, even though we act this way.
Liao, Waysun (1990), T’ai Chi Classics, Boston: Shambala Publications
A recent translation of a number of the major texts about Tai Chi,
including Treaties by masters Chang San-feng, Wong Chung-yua and Wu Yu-hsiang.
Man-Ch’ing, Cheng (1982), Master Cheng’s Thirteen Chapters on T’ai Chi
Chuan, New York: Sweet Ch’i Press
Douglas Wile’s translation of the key texts from Cheng Man-Ching, the
master who almost single-handedly brought Tai Chi to the Western world.
Pfeffer, Jeffery and Sutton, Robert (2000) The Knowing-doing Gap, Harvard
Business School Press
Pfeffer and Sutton contend that we are far too focused on knowing things
and put that knowledge into action far too little.
Tsu, Lao (1973). Tao Te Ching, Aldershot, England: Wildwood House
A beautifully translated and presented version of this major text by Lao
Tsu (an appropriately anonymous character, who may even have been a number
of people).
Weick, Karl (1995), Sensemaking in Organizations, Thousand Oaks,
California: Sage Publications
A stunning book on the messy reality of how we actually create meaning
within our workplaces.
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