|
|
|
Surveys: Practical variations
The Quality Toolbook >
Surveys > Practical variations
When to use it | How to understand it |
Example | How to do it | Practical
variations
<-- Previous |
Next
-->
Practical variations
- Use a tape recorder in an interview. Ask the interviewee for permission to do this, as some people may be uncomfortable with it.
- Encourage questionnaire respondents to reply by offering a prize. This can also be a small gift for everyone, or entry into a draw for a bigger prize. This can be used for unsolicited interviews, such as in consumer tests.
- Surveys can also include other required actions, such as tasting new foods, watching videos or looking at pictures. Typically these actions are followed up with appropriate questions (often about preference).
- Use a shaded background on questionnaires, leaving white only those areas that are to be written on. This makes it very easy to see where a response is required.
<-- Previous |
Next
-->
|
|
|
|
