Brainstorming
A method of generating ideas within a group that was originated in the
1940s by Boston advertising Executive Alex Osborn.
Although everyone has 'done it', surprisingly few know the four main
rules:
- No judgment or criticism
- Quantity over quality
- Freewheel
- Mutate and combine
Brainstorming is useful but relatively dated method and
there are many ways of sprucing it up.
There are a number vocal of critics of Brainstorming,
including Edward de Bono, who have concluded that individual thinking is
just as good, if not better. The trick is to learn a whole raft of
techniques that you can use by yourself.
See also:
Nominal
Group Technique, Synectics,
TRIZ
Creatingminds.org
Toolbook chapter:
Brainstorming
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