Quo Vadis:
Where does an innovative company go next?

~ David Straker ~

-- Introduction -- Level 1 -- Level 2 -- Level 3 -- Level 4 -- Level 5 --
-- Limitations/future -- References --

Introduction

When a company is already well known for its innovation, yet is faced with constantly increasing market pressures, where does it go? This paper offers an understanding of innovation based on five maturity levels.

The five levels of innovation maturity

This paper describes five levels of innovation maturity which can be used to both assess the current position of a company and to show the way forward.

Level no	Level name	Management style	Individual approach	Critical domain
1	Suppressed	Opposing	Displacement	None / product
2	Enabled	Ignoring	Skunkworks	Near
3	Encouraged	Supporting	Analytic / intuition	Process
4	Educated	Training, structure	Tools, skill	Distant
5	Enlightened	Deep understanding	Appropriate	Strategic

To transition from each level requires a cultural shift to create and sustain the change the behaviours that are implicitly required for the next level of innovation maturity. Each of these maturity levels is described in the sections below.

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Quo Vadis: Where does an innovative company go next?

Introduction

The five levels of innovation maturity

Quo Vadis:
Where does an innovative company go next?